Publisher's Synopsis
Deborah Meaden is known to millions for her straight-talking, no-nonsense approach on BBC2s Dragons Den. A brilliant entrepreneur herself, she knows exactly what questions to ask and what pitfalls to avoid when deciding whether or not to invest in a new venture. In Common Sense Rules, Deborah shares the secrets of her success, drawing on years of experience to offer advice that is both candid and straightforward. How do you turn a bright idea into a commercial proposition? How do you inspire others to get on board? How do you ensure that a setback doesnt become a disaster? Above all, how do you make sure that you stay focused and achieve the goals youve set yourself? Some of Deborahs insights come from observing the successes and the failures of others. Many more, though are drawn from her own life and business ventures. She shows, for example, how an early stint as a bingo caller in a holiday park gave her a crash course in customer relations. She frankly and honestly analyses why her first enterprise, which started so promisingly, turned sour. And she explains why turning down a multi-million pound offer for her chain of holiday parks was the best decision she ever made. As direct and to-the-point on the page as she is in the Den, Deborah Meaden is a superbly clear-sighted and experienced observer of business success, and her book is guaranteed both to inform and inspire.
