Publisher's Synopsis
The complete handbook for anyone wanting to book more TV commercial voice over jobs.
Voice actors across the globe rely on commercials for steady income, but success in this highly competitive genre can be elusive. You need to be a commercial copy master.
- Are you struggling to land commercial voice over jobs?
- Do you need a simple, step-by-step way of interpreting and delivering ad copy?
- Finding it hard to deliver what advertisers expect from today's voice talent?
No matter your experience level, you may be looking for that last piece of the puzzle that will bring your commercial VO career into focus.
- What if you knew the eight commercial formats that dominate today's industry?
- What if you could solve the secret of every piece of commercial copy? (Hint: the ad industry will never explain this to you.)
- What if you could systemize every audition to deliver a great read, every time?
As the third book of the Voice Over and Voice Acting series, Commercial Voice Over Strategies: Tell a Story, Land the Job builds your commercial confidence. Veteran voice actor Chris Agos walks you through the most effective ways to ensure your reads will resonate with talent buyers, so you can land more VO jobs. Discover how to tailor your audition for any commercial through a few simple steps. This clearly-defined method of copy analysis can open up opportunities you'd never have thought of.
What's more, we've included audio tracks of every single example so you can hear how these ideas work.
Here's what you'll get:- An easy way to decode the eight commercial writing styles that dominate today's ad industry.
- Discover the psychology behind each TV spot, and how your read should work with it.
- A simple step-by-step way of analyzing copy, explained in plain language with high-quality scripts.
- A method of making your auditions come alive through world-building.
- Understand how an advertiser's stature in its own industry can influence your reads.
- Learn how to make decision makers stop and listen when you speak.
- Understand the client's expectations from your audition before you read a word of it.
- Learn the one thing ad copywriters don't want when they listen to voice over auditions.
- Get a look at how the voice over casting process works, and how to best position yourself to get the job.
New to commercial VO? Get started the right way. Seasoned pro feeling stuck? Make your skills even more formidable. No matter how many commercials you've done, what your union status is or where you're based, Commercial Voice Over Strategies: Tell a Story, Land the Job unlocks this lucrative corner of the voice over industry.
Take a crucial step toward becoming the go-to voice advertisers pay handsomely to boost their brands. Pick up your copy today!
