Publisher's Synopsis
Excerpt from Commercial Advertising: Six Lectures at the London School, of Economics and Political Science, (University of London), Lent Term Science, With Additions, Including, Introduction and Appendix
Declining to follow the evil precedent set by their less scrupulous rivals, several firms hit upon a way out Of the difficulty. They desired to advertise. They were, in fact, bound to advertise if they were to Obtain value for their investments in plant. The development of machinery and the use Of steam, bringing in their train the factory system, left them no alternative. It became more and more expensive to set up in business as a manufacturer of anything. The Old way of making things by hand had not required much money for plant. The new way required a great deal Of money, and large buildings. Unless the output were large, rent and its equivalents.
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