Publisher's Synopsis
Color Psychology: The book "Color Psychology" explains the different psychological effects that different colors have on the human mind. Color consultants believe that the colors used in the design of any object or environment (e.g. a website) can have a significant impact on the emotions and performance of people within that environment and that people respond, even at a psychological level, to colors. Based upon fundamentals in Color Psychology, with years of research by color psychologists, the characteristics of certain colors have been identified to cause an emotional response in people. This was done by studying the response from hundreds of thousands of test subjects around the world in order to isolate how certain colors make us feel. What You'll Learn:
- How Color Can Improve Your Bottom Line
- How Color Can Affect People's Emotions
- Which Colors Suit Your Target Market
- Which Are The "Magic" Colors
- Which Color makes Shoppers Spend More
- And Much, Much More...