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Cognitive Choice Modeling

Cognitive Choice Modeling

Hardback (02 Mar 2021)

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Publisher's Synopsis

Cognitive decision processes provide the interface between the environment and brain, enabling choice behaviour, and the basic cognitive mechanisms underlying decision processes are fundamental to all fields of human activity. Yet cognitive processes and choice processes are often studied separately, whether by decision theorists, consumer researchers, or social scientists. In Cognitive Choice Modeling, Zheng Joyce Wang and Jerome R. Busemeyer introduce a new cognitive modelling approach to the study of human choice behaviour. Integrating recent research findings from both cognitive science and choice behaviour, they lay the groundwork for the emerging interdisciplinary field of cognitive choice modelling.

Book information

ISBN: 9780262044967
Publisher: The MIT Press
Imprint: The MIT Press
Pub date:
DEWEY: 153.83011
DEWEY edition: 23
Language: English
Number of pages: 288
Weight: 552g
Height: 159mm
Width: 237mm
Spine width: 24mm