Publisher's Synopsis
"Talent" is what everyone is talking about. Politics, businessmen and CEOs refer to it as the key to our individual, organizational and social problems. And they are right because we have entered a whole new era in which talent is precisely the engine of transformation and its most valuable asset, even more than capital. However, most will define this concept in an improvised way and be incoherent when talking about the relationship that exists between talent and technology, commitment, leadership or happiness, or even when discussing how to attract, maintain or develop it. Fernando Tessen, an important Spanish CEO, ran into coach Beatriz Santabárbara - who, some 20 years ago, had been his Talent Management professor at an American Business School - at a corporate awards ceremony. For over two hours, they discussed ten misunderstandings piled around the concept of talent. 10 keys to Leadership, Employability and Sustainability in our organizations. Juan Carlos Cubeiro, who is a reference in this field and author of the classic "The Sensation of Fluidity" and the thought-provoking "From Capitalism to Talentism", introduces this enjoyable yet rigorous and profound account on talent. A gripping text that will change the way you think.
