Close to the Sun How Airbus Challenged America's Domination of the Skies
1st American Edition
Hardback (01 Apr 2004)
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Close to the Sun is an in-depth, fast-paced, and highly readable history of Airbus, the pan-European consortium that has edged past Boeing to become the world leader in aerospace. In doing so, Airbus has achieved preeminence in a field that's been dominated by U.S. companies since the first flight of the Wright brothers. Airbus's history, and especially the story of its competition with its American rivals, is a vivid illumination of how giant conglomerates compete around the world, in an arena distinguished by high international politics and billion-dollar gambles in cutting-edge technology. It's one of the most important stories today that illustrates how globalization is changing the international business landscape.
Book information
ISBN: | 9780972456241 |
Publisher: | Agate Publishing |
Imprint: | Agate B2 |
Pub date: | 01 Apr 2004 |
Edition: | 1st American Edition |
DEWEY: | 338.7629133349094 |
DEWEY edition: | 22 |
Language: | English |
Number of pages: | 243 |
Weight: | 476g |
Height: | 234mm |
Width: | 154mm |
Spine width: | 25mm |