Publisher's Synopsis
Communicative blog writing is an essential tool in every nonprofit organization's arsenal. And Clickable Nonprofit Blog Posts - The Complete Nonprofit Guide to Blog Post Strategy & Messaging is the key to unlocking this valuable communication asset. In this concise and informative guide, you will learn how to easily clarify and craft your unique messaging, write engaging content, create clickable titles, and do it all with comprehensive, research-backed digital strategies.
From messaging to SEO and a list of totally FREE tools, this book is exactly what you need to capitalize on this important marketing tactic. Plus, we offer 54 solid blog article ideas -a full year! - to help move your nonprofit group forward and communicate with your surrounding community, vital donors, and essential volunteers.
Praise for Clickable Nonprofit Blog Posts: The Complete Nonprofit Guide to Blog Post Strategy & Messaging"This is one of those rare "doable" guides with a step-by-step process that is easy-to-read and implement! The Complete Nonprofit Guide to Blog Post Strategy & Messaging combines the right balance of technical underpinnings that complement a valuable section of specifics that will improve any nonprofit's messaging. Rob Ainbinder and Nikki Corbett have included both mechanical and practical strategies that can be used almost immediately by nonprofit organizations to hone their messaging to different audiences. Every organization that is trying to raise donations online should follow the section about the logistics of organizing a blog post and then supplementing each post with targeted keywords. Developing a Brand & Standards guide for your organization will eliminate those fundraising disasters we know too well! Their guidance will help you target your efforts cleanly and efficiently. What's better than saving time and increasing donations? Nonprofits big and small will do well to read this book and use its suggestions."Dr. Sue PolinskyBuilding Fabulous Websites for 23 Years & founder of the Extreme NonProfit Makeover
"This book is a fantastic resource for those just getting started as well as those more seasoned professionals. It shares easy-to-follow and understand guidelines for creating effective nonprofit blog posts."Dabney Sanders, Project Manager, Downtown Greenway (Greensboro)
