Paperback (01 May 1999)
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A textbook and workbook introducing several theories of human and mass communication in a straightforward manner. Relying heavily on examples and exercises, the chapters are relatively short and include a founding or early journal article and reference to a more recent article that can be assigned. Instructors can use the book as a core text supplemented with readings and lectures, or as a supplement.
| ISBN: | 9780813802923 |
| Publisher: | Wiley |
| Imprint: | Wiley Blackwell |
| Pub date: | 01 May 1999 |
| DEWEY: | 302.201 |
| DEWEY edition: | 21 |
| Language: | English |
| Number of pages: | 357 |
| Weight: | 828g |
| Height: | 279mm |
| Width: | 210mm |
| Spine width: | 19mm |
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