Paperback (05 Jan 2017)
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By examining "the real thing" ingredient by ingredient, this brilliant history shows how Coke used a strategy of outsourcing and leveraged free public resources, market muscle, and lobbying power to build a global empire on the sale of sugary water. Coke became a giant in a world of abundance but is now embattled in a world of scarcity, its products straining global resources and fueling crises in public health.
| ISBN: | 9780393353341 |
| Publisher: | W. W. Norton & Company |
| Imprint: | W.W. Norton and Company |
| Pub date: | 05 Jan 2017 |
| Language: | English |
| Number of pages: | 432 |
| Weight: | 352g |
| Height: | 211mm |
| Width: | 141mm |
| Spine width: | 30mm |
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