Publisher's Synopsis
There used to be a program on Congolese national radio and television (RTNC) called "SAVOIR CHOISIR". It was about advertising and was a space dedicated to advertisers for the promotion of their products. Products to sell, to reach customers, to reach its objectives. Our life is a destiny; to succeed in it is to achieve goals. Yet, to get there, we must make choices.
There is a piece of folk wisdom that says, "To live is to choose to live." We don't live any old way. We live according to our life project, according to our dreams. These are realized in the course of one's life history and this life history is made through choices. To live is to become. Our choices, we can read in this book, determine our future and build our destiny. Especially in view of the consequences. Choosing is a responsibility. And, is responsible the one who knows how to answer for his acts, for his choices. In the field of communication research, the Palo Alto school, so called invisible college, a group of researchers linked to the University of Chicago, has become famous thanks to through a lapidary formula: "ONE CANNOT NOT COMMUNICATE". For them, everything is communication. "WE CAN'T NOT CHOOSE. Life is a succession of choices. In this book, Giresse LUBASEKO LEMA, traces paths. Through his readings and the voices of others, he offers leads that shed light on the motivations and obstacles to making wise choices. At the dawn of an election year, this book is an edification for adults and an orientation for youth.
