Publisher's Synopsis
In this comprehensive analysis of doing business in China, veteran executive and educator Warren Liu examines what makes multinational companies succeed-or fail-in the world's largest emerging market. Through detailed case studies of eight different industries, from automobiles to fast food, Liu distills the key factors that have driven success during China's economic reforms since 1978. But this book goes further, looking ahead to identify the emerging trends and shifts that will shape business opportunities in China through 2030 and beyond.
Drawing on decades of on-the-ground experience, Liu provides essential insights into China's demographics, natural resources, government policies, and cultural dynamics. He reveals how successful companies have adapted their strategies for different regions and market segments within China, while integrating their China operations into global value chains. Whether you're a business leader, investor, or student of international business, this book provides an invaluable roadmap for navigating China's complex and rapidly evolving business landscape.
Perfect for:
- Business executives developing China strategy
- Investors seeking to understand China market dynamics
- MBA students and business professionals
- Anyone interested in China's economic transformation and its impact on global business
From the author of the acclaimed "KFC in China: Secret Recipe for Success," this is an authoritative guide to one of the most important business challenges of the 21st century: how to succeed in China's massive and fast-changing economy.
