2014
Hardback (14 Apr 2014)
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Presenting an unrivalled perspective into the inner-workings of Chinese corporations and their expansion plans for international markets, this book combines executive interviews and first-hand accounts providing the sorely needed context to the rise of Chinese companies in home and overseas markets and how the West can successfully compete.
From award-winning research which changes the world to textbooks and study guides which educate and inspire, we publish across the humanities, social sciences and business for academics, students, professionals and librarians worldwide.With offices in London and New York, and sales teams across 50 countries, we have a global reach and as part of Macmillan Science and Education, are proud to uphold an unbroken tradition of over 170 years of academic publishing.
| ISBN: | 9781137293923 |
| Publisher: | Palgrave Macmillan UK |
| Imprint: | Palgrave Macmillan |
| Pub date: | 14 Apr 2014 |
| Edition: | 2014 |
| DEWEY: | 338.8895101821 |
| DEWEY edition: | 23 |
| Language: | English |
| Number of pages: | 190 |
| Weight: | 404g |
| Height: | 224mm |
| Width: | 146mm |
| Spine width: | 19mm |
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