Publisher's Synopsis
Architecture has hit something of a sticking point when it comes to adapting to contemporary life and its various concerns - the finite resources of the planet, the lack of diversity in the profession, the punishing lifestyle afforded by traditional practice models.
Changing the Game explores how to create and run a future-proofed small practice through value-driven decision-making and profitability. It considers 'sustainability' in every sense of the word, looking beyond materials and projects to the socio-economic repercussions and responsibilities the modern practice must engage with.
This practical and accessible book walks readers through the journey of building a culture that reflects a sustainability/entrepreneurial led-mindset - whether you're starting your own practice or trying to effect change from within an existing practice.
It examines efficient practice models and structures, including lean practice models that are sustainable, profitable and innovative. It showcases how small practices can compete in a global environment; through collaboration; innovation and specialising. It includes case studies and interviews with exciting small practices that are punching above their weight to inspire, share ideas and encourage outside-the-box thinking.
Importantly, it engages with the urgency of the Climate Emergency as well as the Societal Emergency: how, following the pandemic, climate issues such as air pollution and dense urban development have predominantly affected those from lower socio-economic backgrounds.
