Publisher's Synopsis
Organizations today face a stark choice: change or fail. Transformation has become the only constant of the business landscape, and those companies that cannot adapt are doomed. But Karl Schoemer's New Reality program is here to help businesses make the tough choices that will lead to success. This book iincludes practical tools to help managers and employees:
- Adapt to change
- Identify Design/Defiant/Default behaviors
- Create a culture focused on the needs of the customer and consumer
