Publisher's Synopsis
Stung by corporate scandals, many companies have begun integrating terms like "sustainable business," "conscious capitalism," and "ethical business" into their annual reports. But are they really changing how they do business, or are these terms simply corporate greenwashing?
In Cause for Success, Christine Arena and Michael Banks find reasons for optimism. From British Petroleum's challenge of changing the course of one of the world's worst-polluting industries to how some multinationals are finding profit in empowering the developing world's poor, the book examines new business paradigms for doing good and how they translate into profit. From Hewlett-Packard to Stonyfield Farms and The Body Shop, Cause for Success profiles two case-study companies per chapter, exploring ideas such as philanthropy partnerships, ethics-driven businesses, how companies are serving the world's poor, bottom-line advantages of standing for social justice, as well as how some of the worst corporate citizens have become some of the best.
In Cause for Success, Christine Arena and Michael Banks find reasons for optimism. From British Petroleum's challenge of changing the course of one of the world's worst-polluting industries to how some multinationals are finding profit in empowering the developing world's poor, the book examines new business paradigms for doing good and how they translate into profit. From Hewlett-Packard to Stonyfield Farms and The Body Shop, Cause for Success profiles two case-study companies per chapter, exploring ideas such as philanthropy partnerships, ethics-driven businesses, how companies are serving the world's poor, bottom-line advantages of standing for social justice, as well as how some of the worst corporate citizens have become some of the best.
