Publisher's Synopsis
Cases on Entrepreneurship and Innovation bridges the gap between the real-world complexities of diverse innovative and entrepreneurial endeavours in challenging environments and the academic classroom setting. It serves as an essential toolkit for academics and instructors, providing clear teaching guidance and tailoring real-world scenarios to be more relatable and context-relevant for students across the globe.
Key Features:
Ideal for university professors, instructors, and students specializing in disciplines such as entrepreneurship, innovation, management, marketing, and finance, this prescient casebook encourages a deep dissection, understanding, and reassessment of multifaceted situations. It is also a perfect resource for professionals in start-ups looking to hone skills like critical thinking, creativity, and collaboration. Find inspiration, reference experiences, and role models to guide your entrepreneurial journey.
