Paperback (20 Apr 1994)
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This lecturer's guide accompanies the casebook of the same name. Designed for use on retailing courses, the casebook consists of 32 real-life international cases. Arranged under nine major headings, the cases are placed in context by an introduction to each section.
| ISBN: | 9780273601999 |
| Publisher: | Pitman |
| Imprint: | Pitman |
| Pub date: | 20 Apr 1994 |
| DEWEY: | 658.87 |
| DEWEY edition: | 20 |
| Language: | English |
| Number of pages: | 217 |
| Weight: | 540g |
| Height: | 297mm |
| Width: | 210mm |
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