Cases in Marketing Management. Instructor's Manual

Cases in Marketing Management. Instructor's Manual

Paperback (30 Oct 1995)

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Publisher's Synopsis

This instructor's manual is designed to accompany "Cases in Marketing Management". The main text covers a wide range of themes and industry sectors and includes both short and long cases; it is suitable for both second and third year degree courses.

Book information

ISBN: 9780273622222
Publisher: Pearson Education
Imprint: Financial Times/Prentice Hall
Pub date:
DEWEY: 658.8
DEWEY edition: 22
Language: English
Number of pages: 76
Weight: 200g
Height: 297mm
Width: 210mm
Spine width: 5mm