Publisher's Synopsis
Cases in Marketing Management is a comprehensive book that provides a range of case studies and analyses in the field of marketing management. Authored by Ralph L. Westfall, this book is designed to help students and professionals develop their marketing management skills, and gain an in-depth understanding of the marketing process. The book is divided into six sections, each of which covers a specific aspect of marketing management. These sections include marketing strategy, product development, pricing, distribution, promotion, and international marketing. Each section contains a number of case studies that illustrate the concepts and theories discussed in the text. The cases presented in this book cover a wide range of industries and businesses, from small startups to large multinational corporations. Some of the cases are based on real-life scenarios, while others are fictional, but all are designed to challenge the reader and encourage critical thinking. Throughout the book, the author provides detailed analyses of each case study, highlighting the key marketing concepts and principles that are relevant to each scenario. The book also includes discussion questions and exercises at the end of each chapter, which allow readers to apply their knowledge and skills to real-world marketing problems. Overall, Cases in Marketing Management is an essential resource for anyone studying or working in the field of marketing. It provides a wealth of information and insights that will help readers develop their marketing skills and succeed in their careers.This scarce antiquarian book is a facsimile reprint of the old original and may contain some imperfections such as library marks and notations. Because we believe this work is culturally important, we have made it available as part of our commitment for protecting, preserving, and promoting the world's literature in affordable, high quality, modern editions, that are true to their original work.
