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Case Studies in Sport Marketing

Case Studies in Sport Marketing - Sport Management Library

Second edition

Paperback (01 Sep 2016)

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Publisher's Synopsis

This much awaited second edition includes contemporary case studies that demonstrate applications of marketing techniques in the sport industry. The new edition, comprised of completely newly written cases, analyses a myriad of contemporary marketing plans, such as forming strategic alliances through sponsorship, creating community and building fan equity, and using inclusive sport as a vehicle for development and peace. This text is a valuable asset to supplement sport marketing courses at the graduate and undergraduate levels.

Book information

ISBN: 9781940067001
Publisher: Fitness Information Technology
Imprint: Fitness Information Technology
Pub date:
Edition: Second edition
DEWEY: 796.0698
DEWEY edition: 23/eng/20220829
Language: English
Number of pages: 205
Weight: 374g
Height: 178mm
Width: 253mm
Spine width: 13mm
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