Publisher's Synopsis
Captivate and Persuade: The Art of Visual Persuasion in Graphic Design and Photography is a comprehensive guide to how colors, shapes and compositions not only communicate, but also transform perceptions and provoke emotions. Through the psychology of visual perception and persuasive photography, the book teaches you how to leverage symmetry, contrast and visual hierarchy to maximize the impact of your designs. It also explores the fusion of graphic and photographic elements, showing how editing and manipulation techniques can turn ordinary images into powerful tools of persuasion. With a focus on typography and visual styles such as minimalism, realism and surrealism, the book highlights the importance of cultural context in creating effective and emotionally resonant designs, giving you the tools to become a master of visual design.
