Publisher's Synopsis
With new and revised essays throughout, Campaigns and Elections American Style provides a real education in practical campaign politics. In the fourth edition, academics and campaign professionals explain how campaign themes and strategies are developed and communicated, the changes in campaign tactics as a result of changing technology, new techniques to target and mobilize voters, the evolving landscape of campaign finance and election laws, and the increasing diversity of the role of media in elections. Offering a unique and careful mix of Democrat and Republican, academic and practitioner, and male and female campaign perspectives, this volume scrutinizes national and local-level campaigns with special focus on the 2012 presidential and congressional elections.
Students, citizens, candidates, and campaign managers will learn not only how to win elections but also why it is imperative to do so in an ethical way. Perfect for a variety of courses in American government, this book is essential reading for political junkies of any stripe and serious students of campaigns and elections.
Students, citizens, candidates, and campaign managers will learn not only how to win elections but also why it is imperative to do so in an ethical way. Perfect for a variety of courses in American government, this book is essential reading for political junkies of any stripe and serious students of campaigns and elections.
Campaigns and Elections American Style scrutinizes the landscape of contemporary campaigns and elections-with a special focus on the 2016 presidential and congressional races and what those elections might tell us about the 2018 and 2020 elections-through a unique combination of scholarly research and practical insight. The significantly revamped fifth edition explores the political context of today's campaigns and elections, new voter targeting and mobilization techniques, changes in election laws over the past decade, the development of campaign strategies, and the evolving landscape of campaign finance. A new part structure and the addition of part introductions will further help students contextualize the major issues and trends in campaigns and elections.
Students, citizens, candidates, and campaign managers will gain a real education in practical campaign politics. Offering a mix of Democrat and Republican, academic and practitioner, and male and female campaign perspectives, this book is essential reading for political junkies of any stripe and serious students of campaigns and elections.
