Publisher's Synopsis
Professor Ronald Rice discusses communication campaigns from target audience identification and research to media for the presentation and how to evaluate the success of the campaign.
Campaign Principles - SAGE Video Tutorials
Book (31 May 2015)
Not available for sale
Includes delivery to the United States
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Book information
| ISBN: | 9781473937123 |
| Publisher: | SAGE Publications Ltd |
| Imprint: | SAGE Publications Ltd. |
| Pub date: | 31 May 2015 |
| DEWEY: | 302.23 |
| DEWEY edition: | 23 |
