CRM at the Speed of Light

CRM at the Speed of Light Essential Customer Strategies for the 21st Century

3rd Edition

Hardback (16 Aug 2004)

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Includes delivery to the United States

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Publisher's Synopsis

Updated to reflect the major changes in Customer Relationship Management (CRM) in the last few years, this third edition of CRM at the Speed of Light: Capturing and Keeping Customers in Real Time is a must-read for executives looking to leverage the latest technologies on the market to reach and retain customers. Learn CRM concepts, discover what tools are available and which ones are suitable for your business, and get practical, expert advice on avoiding common pitfalls.

Book information

ISBN: 9780072231731
Publisher: McGraw-Hill Education
Imprint: McGraw-Hill
Pub date:
Edition: 3rd Edition
DEWEY: 658.81202854678
DEWEY edition: 22
Number of pages: 670
Weight: 1061g
Height: 231mm
Width: 163mm
Spine width: 42mm