Hardback (28 May 2004)
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Building and maintaining a customer-centered enterprise cost-effectively is a hot topic and key business issue. This book provides the definitive work on how to derive return from investment. It shows readers strategies for successful CRM implementation into a company, and how to achieve a good ROI through CRM, and also details best practices.
| ISBN: | 9780471483045 |
| Publisher: | Wiley |
| Imprint: | John Wiley & Sons, Inc. |
| Pub date: | 28 May 2004 |
| DEWEY: | 658.812 |
| DEWEY edition: | 22 |
| Language: | English |
| Number of pages: | 205 |
| Weight: | 474g |
| Height: | 235mm |
| Width: | 160mm |
| Spine width: | 21mm |
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