Publisher's Synopsis
Winning new customers is the number one challenge 80 per cent of entrepreneurs face - and a big reason half of small businesses fail within five years. Carole Mahoney - who once struggled to pay bills and is now a top sales coach and influencer - says the reason so many of us are bad at selling is, well, we think selling is bad. In what Mahoney says is, 'the book my clients have asked me for', the author draws on her years of experience combined with research in business and psychology to show entrepreneurs and business owners that sales isn't something we do to others, it's something we do with them.
