6th Edition
Paperback (30 Dec 1997)
Not available for sale
Includes delivery to the United States
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This book introduces the reader to all the elements of the marketing communications mix and shows how to use direct mail effectively, press advertising, exhibitions, undertake media research, plan a public relations campaign etc.
| ISBN: | 9780749425586 |
| Publisher: | Kogan Page |
| Imprint: | Kogan Page |
| Pub date: | 30 Dec 1997 |
| Edition: | 6th Edition |
| DEWEY: | 658.8 |
| DEWEY edition: | 21 |
| Number of pages: | 365 |
| Weight: | 669g |
| Height: | 235mm |
| Width: | 155mm |
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Published 18 Jun 2020
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