Publisher's Synopsis
Business in Latin America provides readers with a comprehensive overview of the business environment of this dynamic and challenging region. The book begins with an overview of the most important macroenvironments shaping the region's opportunities and risks, while the second part focuses on the business strategies that respond to those opportunities and risks. Capturing the dynamism of this region, this new edition provides a thorough and nuanced understanding of the commonalities and differences within the multifaceted business environments of Latin America.
The second edition has been thoroughly revised and updated to include:
- The sources of economic, political, and natural risks, including the impact of COVID-19
- The endemic role of corruption in institutions, the economy, and society
- The region's cultural and social diversity and resilience
- The role of technology and digitalization on corporate and marketing strategies
- The challenges of managing local and regional supply chains
The book includes examples and cases from across the region on corporate strategies, marketing, entrepreneurship, leadership, human resource management, and social and environmental sustainability. An ideal resource for anyone considering a business venture in the region, the book will especially appeal to practitioners and students who have a particular interest in Latin America.
