Publisher's Synopsis
Business is the religion of the contemporary world. We now live in a business culture, in which business plays the major role in determining how we encounter and interpret the world around us. So argues John Deeks in a provocative book that highlights the influence of business on culture and traces the increasingly dominant role that business has played in shaping social and cultural experience. The book's general thesis is that the focus of business activity has broadened to encompass not only the traditional exploitation of resources and the manufacture of artifacts, but also the exploitation and manufacture of language, images, symbols and consciousness--- the very substance of the idea of culture. It argues that in the contemporary world, the dividing line between commerce and culture is becoming increasingly blurred and that business practices and values now dominate the material, intellectual and spiritual life of the community.
The book is structured around the idea of an extended business culture. This provides the focal points for an analysis of cultural developments related to the activities and values of the world of business. These focal points are: the development of the market economy; the control of technology; the manipulation of language, images and symbols; the shaping of consciousness; and the transmission of ideology. The book's general thesis is illustrated by an eclectic and entertaining range of material drawn from economics, sociology, psychology, anthropology, history, art, biography, literature, film, theater, television, technology, and computer science--- material drawn together by the common thread of business. By utilizing literary, dramatic and visual texts together with material on entrepreneurship and business management, the author looks at the world of business imaginatively as well as analytically--- an approach that reinforces his ideas about the relationship among business, society and culture. The book will be of particular value to those with an interest in business and social and cultural issues, and to business teachers and students. It will provide ideal supplemental reading for courses on Business and Society.
