Publisher's Synopsis
Provide your students with the knowledge and skills they need to move from interview candidate, to team member, to leader with this fully updated Fourth Edition of Business and Professional Communication. Accessible coverage of new communication technology and social media prepares students to communicate effectively in real world settings. With an emphasis on building skills for business writing and professional presentations, this text empowers students to successfully handle important work-related activities, including job interviewing, working in team, strategically utilizing visual aids, and providing feedback to supervisors.
New to the Fourth Edition:
- A New "Introduction for Students" introduces the KEYS process to students and explains the benefits of studying business and professional communication.
- Updated chapter opening vignettes introduce students to each chapter with a contemporary example drawn from the real world, including a discussion about what makes the employee-rated top five companies to work for so popular, new strategies to update PR and marketing methods to help stories stand out, Oprah Winfrey's 2018 Golden Globe speech that reverberated throughout the #metoo movement, Simon Sinek's "How Great Leaders Inspire Action" TED talk, and the keys to Southwest Airlines' success.
- An updated photo program shows diverse groups of people in workplace settings and provides current visual examples to accompany updated vignettes and scholarship in the chapter narrative.
Give your students the SAGE edge!
SAGE edge offers a robust online environment featuring an impressive array of free tools and resources for review, study, and further exploration, keeping both instructors and students on the cutting edge of teaching and learning.
