Publisher's Synopsis
This bestselling textbook has been extensively revised, reorganised and updated for the AS and A Level Business Studies specifications from September 2008. The 4th edition of this market-leading text from the respected and trusted team of authors - Dave Hall, Carlo Raffo and Rob Jones - now includes the additional expertise of Alain Anderton to give you the best resources for you and your students.
Fourth edition suitable for ALL boards - including IB, OCR and Edexcel.
- Gives you confidence in the quality of the texts by giving you resources written by an experienced, authoritative and respected team of examiners and course developers - Dave Hall, Carlo Raffo, Rob Jones - and now including bestselling author Alain Anderton.
- Provides comprehensive coverage of all specifications including Edexcel, OCR, and IB.
- Helps students achieve the best results with full coverage of all the new assessment objectives, plus short answer, data response and case study questions that follow the new assessment style.
- Motivates students with the latest theory and practice that focuses on today's business issues and critique sections that encourage debate.
- Enhances the clarity of diagrams, figures, tables and charts with the engaging full colour design.
