Publisher's Synopsis
This book focuses on research reports; specifically, gathering primary data, searching for secondary data, methods and techniques for analyzing data, and avoiding copy- right infringement by citing sources of secondary data (APA style). The book emphasizes the importance of evaluating and choosing proper data sources before considering how to use them. It explains sampling; offers guidelines for developing data collection instruments; discusses active and passive collection methods; and covers analysis procedures (non-statistical and statistical). Furthermore, it guides readers in finding online and print sources in various business fields; for example, accounting, finance, real estate, and small business. Identifying secondary sources in reports is treated as a matter of business ethics. This book is especially relevant to MBA students and upper-class undergraduates, most of whom are required to conduct business research and report the results. Practitioners will also benefit from this book each time their jobs involve research. It helps them proceed confidently and capably each time they do research and assures higher quality outcomes.
