Publisher's Synopsis
Business Policy and Strategic Management is the text book for higher studies of business school. it is the tremendous importance for business policy formulation, implementation and control and innovative develop and growth of business in today's competitive scenario. This book is useful to MANAGERS, CONSULTANTS, STRATEGIC PLANNERS, BUSINESS DEVELOPMENT EXECUTIVES, CEO, MBA AND OTHER BUSINESS STUDENTS AND FACULTY MEMBERS OF BUSINESS POLICY AND STRATEGIC MANAGEMENT. This book presents an in-depth and comprehensive coverage of Business Policy and Strategic Management. This book divided into 29chapters viz.: DILEMMA OF BUSINESS, BUSINESS STRATEGY AND CORPORATE STRATEGY, INTERNAL ENVIRONMENT ANALYSIS, MICRO AND MACRO ENVIRONMENT ANALYSIS, FRAMEWORK AND SCOPE OF STRATEGIC MANAGEMENT, DEVELOPMENT OF VISION AND MISSION, NATURE AND SCOPE OF CORPORATE STRATEGY, FRAMEWORK OF STRATEGIC ANALYSIS, GENERIC STRATEGIES, FORMULATION OF FUNCTIONAL DEPARTMENTAL STRATEGY, GRAND STRATEGIES STRUCTURES IN ENTERPRISES, DIVERSIFICATION STRATEGIES FOR ENTERPRISES, TURNAROUND, RETRENCHMENT DIVESTMENT, AND LIQUIDATION STRATEGIES FOR ENTERPRISES, TOWS MATRIX ANALYSIS, BCG MATRIX, ANSOFF'S MATRIX, ADL MATRIX, THE GENERAL ELECTRIC MODEL, PORTER'S FIVE FORCES MODEL AND MCKINSEY'S 7'S FRAMEWORK, VALUE CHAIN CONCEPT ANALYSIS, VERTICAL INTEGRATION AND STRATEGIC ALLIANCES, ACQUISITIONS AND JOINT VENTURES, TAILORING STRATEGY ANALYSIS, STRATEGY FOR FRAGMENTED INDUSTRIES, STRATEGIC CHANGE MANAGEMENT, STRATEGIES FOR COMPETING IN GLOBLIZING MARKETS, CORPORATE CULTURE AND LEADERSHIP, STRATEGIC CONTROL SYSTEMS, MATCHING STRUCTURE AND CONTROL ANALYSIS, STRATEGY IMPLEMENTATION AND CONTROL, BUSINESS PROCESS REENGINEERING AND BENCHMARKING, SIX SIGMA AND MANAGEMENT and CONTEMPORARY STRATEGIC ISSUES.
