Publisher's Synopsis
BUSINESS FOUNDATIONS, 3E, International Edition is the solid foundation that gives students the comprehensive preparation they'll need to succeed in today's competitive business world. By providing a brief survey of the major functional areas of business, including management, marketing, accounting, finance, economics, and information technology, the textbook introduces anyone to core business procedures. In addition, this comprehensive text addresses other important concepts such as ethics and social responsibility, forms of ownership, small business and entrepreneurship, and international business. The text is filled with cutting edge content, including up-to-date information on unemployment rates, social networking, competition in the global marketplace, economic crisis, and international accounting standards, as well as suggestions on how to manage a business in the midst of economic ups and downs. All new Inside Business opening cases, new box features, and new end-of-chapter video cases along with an abundance of study aids help both professors and students achieve SUCCESS – the theme of this edition – in the course and beyond.
