Publisher's Synopsis
Pragmatic in nature, this book introduces students to the broad institutional environment surrounding the business sector, with emphasis on the forecasting skills through coverage of forecasting models, and techniques and applications. Numerous extended examples are drawn from a wide range of situations and industries of actual forecasting situations, to illustrate the process involved in generating forecasts. The text also includes coverage of the important tasks of communicating the forecast to management and of understanding the inherent conflicts between forecast users and forecast preparers. New in this edition is expanded coverage of: Box-Jenkins methods and examples; multiple equation models and other types of regression models; and monitoring, revision and presenting forecasts to management.
