Publisher's Synopsis
This print textbook is available for students to rent for their classes. The Pearson print rental program provides students with affordable access to learning materials, so they come to class ready to succeed.
For introductory business courses.
A focus on the practical skills and important developments in business
The recent events in domestic and global economies are presenting unprecedented challenges, excitement, and disappointments for businesses - and a need for change in introduction to business courses and texts. Business Essentials captures the widespread significance of these developments and presents their implications on companies today. The 13th Edition includes new real-world examples and research findings, helping students to see how entrepreneurs are putting into practice the concepts they're learning about, and making this text the most current and relevant one available on the market.
