Publisher's Synopsis
This course book is for a topic- and skills-based course for business professionals and students of business. It aims to develop students' competence in English, as well as their business communication skills, while at the same time enlarging their knowledge of the business world. The topics, developed through a variety of reading and listening materials, culminate in case studies providing opportunities for free practice. It also contains a detailed answer key and a tapescript of the cassettes that are also available.;The book consists of: 12 units which focus on international business topics such as recruitment, marketing ethics and corporate strategy; three units which provide training in the key business skills of negotiating, meetings and presentations; case-studies which involve the student in role-play simulation or problem-solving activities; and writing tasks based on the London Chamber of Commerce English for Business examination (levels two and three).
