Publisher's Synopsis
Would you like to know how to brand your business and stand out in an already saturated market?
Are you thinking about starting a new business but worrying that there are too many competitors?
Are you defining your target audience and are unsure about coming up with a unique brand name and logo?
Business Branding is the guide you need! We will teach you how to establish your business branding in 7 easy steps. This guide is designed to provide you with all the tools you need in a concise, easy to understand format that will answer all your burning questions and get you on your way to successful business branding.
New entrepreneurs are often overwhelmed with all the different processes that they have to go through in order to build a brand. The solution to your problem is not that difficult. You will be taken through a progressive process where with each chapter, you are taken to the next elevated layer of branding your business. You will learn the art of storytelling to improve business communication, and you will also learn some basic things like designing logos and mission statements for your brand.
Business Branding provides you some pointers and tips for navigating a branding strategy, it also asks you to think and consider how you currently are strategizing. It helps you to evaluate where you are and what you, as an individual, need to change to push it to the next level.
In a comprehensive step-by-step reference format, each chapter corresponds to a specific element of business branding. The clear-cut organization makes it simple to follow along and refer back to areas you still feel confused about as you go. This guide is complete with coherent examples to help you distinguish between each element and log them into your long-term memory.
YOU'LL LEARN:
- Importance of branding
- Understanding brand purpose with examples
- Actionable steps that will help you build a brand trusted by people
- Identifying the audience for your brand
- Types of competitors and tips on identifying them
- A comprehensive guide to market research
- How to formulate your mission statement
- Choosing the right brand name
- Marketing strategies to spread the word about your brand
- Innovative ideas to make your brand stand out
- And much more!
To help you on this journey of achieving the goal of becoming a branding strategist, this guide goes through many actionable examples and strategies. As you press yourself to grow, you will find that there are so many experiences you have already had that will help formulate your ability to establish successful business branding. Let's get started!
