Publisher's Synopsis
This volume explains why cable is a major factor in engineering the UK's current pole position on the European information superhighway. It outlines the basics of the technology, the history of cable's development in the UK, and explores some of the ways services will evolve as the market in both entertainment and two-way communications between people and businesses continues to boom.;This is not a technical book. It seeks to explain the potential of new electronic media and what that might mean in business and social terms. It should be of interest to people working in telecomms, electronic and print media, computers, the Internet, PC games, television production and advertising, as well as market analysts and academics.;The UK is quietly incubating the world's most advanced cable communications industry. Leading the way in Europe towards the reality of "the information society", it has been digging its way towards a powerful fibre network, capable of delivering hundreds of channels, cable TV, advanced telephony and the new interactive services.;Now, in the last half of the 1990s, the cable industry is poised to deliver.
