Publisher's Synopsis
Students save money when purchasing bundled products. This bundle includes MindTap Marketing and Music2Go Principles of Marketing Simulation. With a single login for MindTap, you can connect with your instructor, organize coursework, and have access to a range of study tools, including e-book and apps all in one place! MindTap helps you learn on your terms. Read or listen to textbooks and study with the aid of instructor notifications, flashcards, and practice quizzes. Available as an optional bundle item with MindTap Marketing, Music2Go provides a platform for instructors to explain and illustrate the core marketing terms and concepts. This simulation provides realistic consumer segments featuring unique media preferences, shopping behaviors and product attributes, which vary over the simulation. Through market reports you�ll develop an understating of consumers, competitors and their own company in order to make both marketing strategy and marketing mix decisions. Concepts are introduced as the simulation progresses. Initially, you will have responsibility over Price, Retail Margin, Sales Forecast, and Advertising decisions for a single product. As you move forward you�re given control over Sales Promotion, Product Development, and the opportunity to launch new products. Learn more at: smartsims.com/business-simulation/music2go-marketing.
