Publisher's Synopsis
Students save money by purchasing this bundle which includes Pride/Ferrell�s Marketing 2018 loose-leaf companion and Marketing MindTap. MindTap is the digital learning solution for the introduction to business course that helps instructors engage and transform you into a critical thinker. You "learn by doing," by reading and interacting with the content through various media and activities. Access to this product is valid for 6 months of usage.
