Publisher's Synopsis
Innovation as a topic has left companies underwhelmed and burned out. At the same time, companies are being disruptive because they're reactive with change moving faster and occurring more frequently than even the most diligent leaders and committed teams can keep up with in a real-world business setting.
Through interviewing executives, managers, and front line employees at companies throughout the US over the past several years, I've uncovered challenges companies (both large & small) are facing when it comes to adopting new technology and creating space for new & potentially disruptive ideas.
This book is the culmination of interviews, extensive investigation on the topic of innovation, time spent with researchers at both Carnegie Mellon & Berkeley University, as well as countless conversations with consultants around the world about the topic of innovation, what's lacking, and how it can be improved.
This book aims to change the way innovation is delivered, received and adopted. This isn't a how-to book to save your project or your company. This is a conversation as the first part of an ongoing dialog designed to engage innovators in a practical and meaningful conversation.
Though there's lots of content written on the subject, this book addresses people where they're at in their companies and doesn't give a "ten steps to a more innovative you." Instead, these are principles discussed in the context of how companies operate, and how people can put real change in motion.
Companies of all sizes must quit the habit of just keeping up, and focusing on reaction-based survival techniques and start being pro-active, and disrupt the way they do business in a profitable and successful way.
