Publisher's Synopsis
How should companies build out their Digital teams, what should be the organisation design and structure that can drive success over the next 5 years? What skills and leadership is required? Should Digital be "integrated", embedded across and into all parts of the organisation, or does it need to be acknowledged as a specialist set of skills and expertise which needs to be nurtured and encouraged? As Digital insight and innovation becomes the major source of revenue growth so most every company is now considering how best to organise and structure to exploit the new Technology-led opportunities. And it's not easy to do because this whole new Digital world is new and fast-moving and pioneering and there's no established or fully proven organisation models to simply adopt and embrace. Companies need to look to their customers, their own state of Digital readiness and maturity and work through step-by-step their evolving organisation design to make them fit for purpose for the end of this decade.This book provides a blueprint and guide through case study and best practices to help drive that winning formula.
