Building a Market The Rise of the Home Improvement Industry, 1914-1960 - Historical Studies of Urban America
Hardback (09 Oct 2012)
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Each year, North Americans spend as much money fixing up their homes as they do buying new ones. This obsession with improving our dwellings has given rise to a multibillion-dollar industry that includes countless books, consumer magazines, a cable television network, and thousands of home improvement stores.
Building a Market charts the rise of the home improvement industry in the United States and Canada from the end of World War I into the late 1950s. Drawing on the insights of business, social, and urban historians, and making use of a wide range of documentary sources, Richard Harris shows how the middle-class preference for home ownership first emerged in the 1920s-and how manufacturers, retailers, and the federal government combined to establish the massive home improvement market and a pervasive culture of Do-It-Yourself.
Deeply insightful, Building a Market is the carefully crafted history of the emergence and evolution of a home improvement revolution that changed not just American culture but the American landscape as well.
Book information
ISBN: | 9780226317663 |
Publisher: | University of Chicago Press |
Imprint: | The University of Chicago Press |
Pub date: | 09 Oct 2012 |
DEWEY: | 338.4769024 |
DEWEY edition: | 23 |
Language: | English |
Number of pages: | 448 |
Weight: | 780g |
Height: | 241mm |
Width: | 164mm |
Spine width: | 45mm |