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Building Your Company's Good Name

Building Your Company's Good Name How to Create & Protect the Reputation Your Organization Wants & Deserves

Book (30 Apr 1996)

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Publisher's Synopsis

A hands-on survival guide to navigating the dangers of reputation management. It equips managers and executives with a practical action plan for provocatively creating and protecting reputation. It also shows how to implement a 10-step communications programme and develop high impact messages.

Book information

ISBN: 9780814403082
Publisher: AMACOM
Imprint: AMACOM
Pub date:
DEWEY: 659.2
DEWEY edition: 20
Number of pages: 200
Weight: 449g
Height: 229mm
Width: 152mm
Spine width: 22mm

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