Publisher's Synopsis
In this book Aaker reveals how, in creating a brand's identity, a manager must look beyond a product's physical attributes to consider its emotional benefits and infuse the perspective of 'the brand-as-a-country-or-region.'.
Building Strong Brands
Hardback (03 Jan 1996)
- $32.77
Includes delivery to the United States
5 copies available online - Usually dispatched within 7 days
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Book information
| ISBN: | 9780029001516 |
| Publisher: | Free Press |
| Imprint: | Free Press |
| Pub date: | 03 Jan 1996 |
| DEWEY: | 658.827 |
| DEWEY edition: | 21 |
| Language: | English |
| Number of pages: | 380 |
| Weight: | 720g |
| Height: | 240mm |
| Width: | 160mm |
| Spine width: | 34mm |
