Hardback (03 Jan 1996)
Includes delivery to the United States
10+ copies available online - Usually dispatched within 7 days
In this book Aaker reveals how, in creating a brand's identity, a manager must look beyond a product's physical attributes to consider its emotional benefits and infuse the perspective of 'the brand-as-a-country-or-region.'.
| ISBN: | 9780029001516 |
| Publisher: | Free Press |
| Imprint: | Free Press |
| Pub date: | 03 Jan 1996 |
| DEWEY: | 658.827 |
| DEWEY edition: | 21 |
| Language: | English |
| Number of pages: | 380 |
| Weight: | 720g |
| Height: | 240mm |
| Width: | 160mm |
| Spine width: | 34mm |
$3.08off
What's Your Dream?
Hardback
Published 16 Jan 2025
Save $3.08
$5.08off
Character Limit
Hardback
Published 19 Sep 2024
Save $5.08
Building a StoryBrand 2.0
Hardback
Published 07 Jan 2025
$2.68off
Main Street Millionaire
Paperback
Published 05 Dec 2024
Save $2.68
$6.26off
A Completely Different Game
Hardback
Published 23 Jul 2024
Save $6.26
$8.33off
The Speed of Trust
Paperback
Published 05 Feb 2008
Save $8.33
$1.44off
How to Lead When You're Not in ...
Paperback
Published 21 Sep 2017
Save $1.44
$1.64off
Zero to One
Paperback
Published 04 Jun 2015
Save $1.64
$6.93off
The Circular Business Revolution
Paperback
Published 30 May 2024
Save $6.93
$5.06off
The Ideas Book
Hardback
Published 04 Apr 2019
Save $5.06