Publisher's Synopsis
Appropriate for a 1 or 2 term course in Calculus for students majoring in Business, Economics, Social Science or Life Sciences.
This is the first post-reform calculus text that emphasizes applications and innovative approaches while preserving the underlying mathematics. Rich and varied, the abundant applications that use real data motivate the mathematics and underscore the importance of the mathematical underpinnings. The graphing calculator and applications that use data on the world wide web are integrated as optional resources to support mathematical ideas, techniques, and applications. The informal tone and abundance and variety of elementary and moderately difficult problems make this text the ideal choice for math anxious students.
