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Brennpunkt Kundenwert

Brennpunkt Kundenwert Mit Dem Customer Equity Kundenpotenziale Erhellen, Erweitern Und Ausschopfen

Hardback (24 Apr 2001) | German

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Publisher's Synopsis

Optimale Kundenbearbeitung durch systematisches Marktmanagement: Das Buch zeigt verstandlich, wie es funktioniert. Vorgestellt wird ein neuartiges Marktmanagement-Modell, das die erfolgreiche Einfuhrung der Balanced Scorecard, des Risikomanagements, des Value Based Managements und der ISO 9000:2000 erleichtert.

Book information

ISBN: 9783540412304
Publisher: Springer Berlin Heidelberg
Imprint: Springer
Pub date:
DEWEY: 658
Language: German
Number of pages: 261
Weight: 520g
Height: 235mm
Width: 155mm

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