Publisher's Synopsis
Your business has a brand whether you like it or not.
It may be neglected or even decent, but the way the public views your business (your brand) is an inevitable aspect of simply having a business. A brand is a given, a great brand is deliberate. To help you take your brand from good to great, Brandy is a collection of 101 concise insights that focus on the strategy and design of brand so you can swiftly apply them to your business. With collective decades of experience in the design of brands, authors Reilly Newman and Scott Saunders deliver brief, deep dives on specific topics that are written so you can achieve your business goals - while avoiding cliches and shallow "insights" you stumble across when reading typical business marketing jargon. Instead, this book emphasizes the psychological facts and theories behind the strategies and tactics of brand to drive business results. Cheers!
